In this inaugural episode, Trevor Young and Dionne Lew introduce PR Leads, discussing the various themes, topics and issues they will be covering over the course of the podcast series. 

A lot has changed in the media landscape, but how does that impact people in the PR and communications profession? What sort of challenges and issues are PR professionals facing in their day-to-day work, and what are the sorts of skills they need to start developing to ensure they stay in-tune with the requirements of today's ever-evolving marketplace? 

But let's not 'throw out the baby with the bathwater' - what so-called traditional strategies and tactics used by PR practitioners are still relevant and effective today? 

Trevor and Dionne hammer home the importance of mindset, and why it's imperative senior PR leaders adopt an open and curious attitude when it comes to social media and content-driven digital PR execution.
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