Social media strategist Sally Falkow recently published an infographic entitled '15 Digital Skills for PR and Marketing'.

In this episode of PR Leads - part 2 of a conversation on this topic - Trevor Young and Dionne Lew discuss the remaining nine of Sally's list of skills, digging in with some detail as to why these new skill-sets are important for PR professionals, and in doing so provide context and examples from the trenches of modern public relations practice.

The nine remaining sigital skill-sets are:

  • Social advertising 
  • Influencer Relationships
  • Media Analysis 
  • Digital Media Relations
  • Basic Coding
  • Metrics
  • Google Analytics
  • Digital Dashboard
  • Report ROI

CHECK OUT PART ONE OF THIS EPISODE

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