Social media strategist Sally Falkow recently published an infographic entitled '15 Digital Skills for PR and Marketing'.

In this episode of PR Leads - the first for 2017 - Trevor Young and Dionne Lew discuss the first six of Sally's list of skills, digging in with some detail as to why these new skill-sets are important for PR professionals, and in doing so provide context and examples from the trenches of modern public relations practice.

The six digital skill-set are:

  • Monitor social media
  • Keyword research
  • SEO
  • Visual literacy
  • Original image creation
  • Video

Dionne and Trevor cover skill-sets 7-15 inclusive in the next episode of PR Leads (#13).


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