Influencer marketing, influencer engagement, influencer relations - call it what you will but the whole notion of companies tapping into the power of influencers to build visibility and credibility for their brand has been around forever, but in recent times it has taken on a whole new meaning.

Why is this the case? 

Why is influencer marketing suddenly hot property, and what do PR and communications practitioners need to be aware of when it comes to engaging influencers on behalf of their brand. 

These are just some of the questions Dionne Lew and Trevor Young tackle in this episode of PR Leads.

They discuss: 
  • what constitutes influence, 
  • the difference between celebrity marketing and influencer marketing, 
  • why some 'influencers' might not actually be influential at all; 
  • the various tools and services brands are using to identify suitable influencers, and 
  • the difference between influencer 'relations' and influencer 'marketing'.
People, brands and products mentioned in this episode include Bupa, Tribe app, The Remarkables, Traackr, Little Bird, Michael Jordan, Timothy Hughes, Margaret Thatcher and George Negus. 

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