Dionne Lew and Trevor Young discuss why organisational leaders and their PR advisers need to be fully involved personally on social media.

They tell the story of one high profile company that is not very social at board level, while on the flipside share several examples of corporate leaders who do inherently understand the power of social media and have demonstrated in the past how best to use blogging and social channels in times of crisis.

And in what might become a regular segment, Dionne lets fly with some statistics around social media that underscore the importance for social leadership at major organisations.
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